مدیرعامل اپل سرانجام دلیل لمسی‌شدن مک‌بوک پرو را اعلام کرد

After years of opposing the idea of touchscreens for traditional laptops, Apple has finally equipped the MacBook Pro with a touchscreen display, a change that officially begins with the introduction of OLED panel models and signals a fresh approach to managing its professional laptop lineup.

Apple senior executives discussed the engineering logic behind this decision in an interview with Wired. John Ternus, Apple's CEO, stated that the Mac remains primarily an indirect input device built around the trackpad and keyboard, but acknowledged that there are times when touch capability is convenient and efficient. He noted they needed to reach a point where adding touch would not weaken the device in any way, avoiding extra weight or thickness, which was achieved using the OLED panel, the best display ever used in a Mac.

SJB Srouji, Apple's hardware chief, announced that the combination of Apple's chip evolution, display technology, and software successfully met the engineering team's strict standards. Greg Joswiak, Apple's marketing chief, also emphasized that professional users and the younger generation of content creators have been demanding touch interaction with the desktop operating system.

Apple's engineers designed a special thermal architecture for the chassis so that chassis heat is not transferred to the touch panel, keeping the display surface from feeling hot during touch use. These models are equipped with reinforced hinges to maintain panel stability against finger pressure and feature an anti-reflective coating. Pricing for the laptop starts at $2,899.