چشم‌انداز سامسونگ برای گلکسی S27 و چالش‌های بخش موبایل

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Samsung teases Galaxy S27 plans as its phone business slips into the red again

Oct 28, 2026 — 11:55 PM ET

- Samsung expects to ship fewer smartphones in 2027, particularly in the mid-range and entry-level segments, as higher memory and component costs push prices up.

- The company is banking on “Intelligent Eyewear” in Q4 and is researching Glass, TriFold, and other new form factors for 2027.

- Samsung is also prioritizing a more distinctive Galaxy S series, better battery life and performance, improved foldables, and new Galaxy AI experiences.

Samsung has reported its financial results for the past quarter, offering us a glimpse into its mobile business and future plans. The outlook comes as the company’s mobile division posted a second consecutive quarterly operating loss. But despite this, Samsung is busy preparing its next Galaxy flagships and exploring new device form factors.

During its earnings call, the company warned that it expects to ship fewer smartphones in 2027 as rising costs of memory and raw materials push prices higher.

At the same time, Samsung is betting on new Galaxy experiences to keep consumers interested, including its next Galaxy S series, improved foldables, and Intelligent Eyewear, which is arriving in Q4 this year. The company also confirmed it’s exploring another TriFold and other new form factors for 2027.

Speaking during Samsung’s Q3 2026 earnings call, Daniel Araujo of the Mobile eXperience (MX) division said the company expects challenging business conditions to continue next year as component costs remain high. S

Samsung anticipates that higher device prices will weigh on shipments, particularly in the entry-level and mid-range segments, potentially resulting in fewer models in those categories. Not great news for fans of the A series.

Samsung’s Galaxy S27 series will focus on practical upgrades

Speaking about the Galaxy S27 series without naming it, Samsung said that it plans to give each model in its next Galaxy S series a more “distinct” identity, catering the lineup to the needs of different customer segments. We already know that Samsung might be planning a four-tier lineup next year, so Araujo’s comments align with leaks and rumors that have been circulating for months.

Meanwhile, hardware improvements will focus on privacy displays, battery life, and application processor (AP) performance.

Samsung also plans to maintain its focus on thinner and lighter foldables, an area that helps its devices stand out amongst competition.

Galaxy AI will remain a priority, too. Araujo said Samsung intends to introduce more user-centric features that deliver richer agentic AI experiences by better understanding users’ context and intent. However, the company did not provide specific details about these upcoming features during the call.

To make its premium phones more accessible, Samsung is also planning financing programs around the Galaxy S26 and Galaxy Z Fold 8. Araujo claimed the latest Fold attracted younger buyers and customers switching from other brands.

Looking further ahead, Samsung said it’s researching “Glass,” “TriFold,” and “other” innovative form factors for 2027.

Samsung is also preparing hardware improvements behind the scenes. Its Exynos 2700 development and production remain on schedule, with improvements to AI and gaming performance. Meanwhile, new 200MP camera sensors are headed into mass production for next year’s major flagship projects, and Samsung Display is working on stronger foldable panels with less-visible creases for 2027.